Promote Your Art. Give Until It Hurts.

Give freely of yourself and ask nothing in return. Why? Life often finds a way to return the favour. This is true not only in life but in business. Here are five ways to practise the gift of giving. Follow them and people will follow you.

  1. 1. Radio station promotion give-aways:

Radio stations know a lot about the art of giving. They routinely give away prizes in order to reward their listeners. So where do these prizes come from? They come from people like you. Contact the head of promotions and ask to donate some art. The 30 seconds of mass exposure will be well worth your donation.  Hint: It doesn’t hurt to try to plug your website.

  1. 2. Volunteer your skills:

Volunteer to teach a free art lesson at schools, community centres, workshops and other organizations where large groups gather. This is an effective way of spreading powerful ‘word of mouth’ marketing. It also creates goodwill and helps you grow as an artist by getting lot’s of feedback.

  1. 3. Volunteer your knowledge:

Contact the editors of newspapers, online blogs, magazines, etc. and offer to volunteer your expertise by writing a short column about what you know. The return you’ll receive from of a weekly, bi-weekly or monthly column will be well worth the few hours it takes to write a 300 word article. This is a great way to tap into a large audience and build up name recognition. Make sure your great with deadlines however or it could have the opposite effect.

  1. 4. Donate to charities and auctions:

Give till it hurts. Properly targeted charities and auctions can serve multiple purposes. First, you’ll build your reputation as a community person who cares about others. That in it should do wonders for your business through word of mouth. Secondly you’ll ride the wave of free advertising that comes along with these events. Always try to attend the events if possible and bring your business cards to network.

  1. 5. Give away promotional materials:

If you frequent craft shows, trade shows or other events where art is sold be sure to bring promotional materials. These items should not be expensive but should include your contact information and website. Ideas could be postcards, key chains, magnets, pens, etc.

These are just a few ideas. There are countless more. I would love to hear about your own give away stories.

Published in:
 on June 13, 2010 at 11:08 pm Leave a Comment
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Build Your Presence With Free Online Art Galleries

It’s difficult for emerging artists to get art in traditional galleries. Not to mention the 40% + commissions you pay if your work sells. If you want to be seen by more viewers on a zero budget I suggest showing your art in online galleries. There are two types of online galleries. Free and Fee Based. For this update I’ll focus only on free galleries. You’ll learn more about Fee Based Galleries after exploring the sites I’ve listed.

Most free online galleries provide nice services for artists including the ability to post and sell your work, link back to your site, bio page and receiving feedback. Here is a small list of online galleries to get you started. Not all are applicable to everyone (because of geography). I’ll add more in time. If you know of any not listed please let others know about them by leaving a comment.


Saatchi Gallery




Saatchi Gallery




Published in:
 on June 10, 2010 at 2:06 pm Comments (2)
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The Press Release Is A Powerful Weapon.

The press release is my #1 marketing tool and continues to be integral to my success. The press release for my most recent drawing was covered by over 20 news organizations and reached hundreds of thousands of new eyeballs. This type of exposure would cost $20,000. I got it all for free and so can you.

Read on to learn how to use the press release to your advantage. I’ve included a sample release below for reference.

A press release is nothing more than a short story distributed to the media which can announce a wide range of news items such as awards, products, special events, interesting life story, etc. It should be sent to the editor or producer by e-mail, fax or snail mail. A small amount of research will help you track down the proper contact for each company.

Stay at two pages or less. Ideally your release should be under 300 words.

A press release should always be written in third person. Avoid writing ‘sales speak’. Editors aren’t interested in selling your products. Their interest is giving readers stories they want to read.

At the very top of the page PRESS RELEASE should be spelled out in all CAPS and centered in bold. If the press release is for IMMEDIATE RELEASE, say so. A release with no release date is presumed to be for immediate release.

The headline and opening paragraph are the most important elements. Keep the headline short, catchy and to the point; ideally 5-7 words is enough. It should be centered, and in bold.

Take out unnecessary words like “the,” “an,” and “that.” Avoid anything that appears as sales pitch (ie: exclamation points!!).

Begin with the date and city for which the press release is originated. It should contain in brief detail what the press release is about. Focus on the main idea, not the little details. Concise and to the point is your goal.

A good place to drop a quote. Use quotes to expand the key points in paragraph 1, but keep them short. This paragraph also explains detail: who cares; why you should care; where one can find it; when it will happen.

Answer any questions the main paragraph may have raised. The paragraph is a summation of the release and further information on you with your contact information clearly spelled out

Name, website, location and phone number should be printed clearly at the end of the third paragraph. The contact details should include:

Contact Person
Telephone with proper country/city codes and extension numbers
Mobile Phone Number (optional)
Timings of availability
E-mail Addresses
Web site Address

Journalistic standards have basic parameters that define the end of a press release: ###. Three # symbols, centered directly underneath the last line of the release indicate the end of a press release.

If you’re release is time sensitive (announcing a specific event at a specific time) target between 9:30 -11:00am and no later than 2:00pm. You’ll want to give the editor time to send out a reporter. If your release does not have a deadline, don’t sweat the time of day.

Whether or not your release is time sensitive ALWAYS follow up with a phone call to the editor/producer to make sure they received it. I send most releases by e-mail which can get caught in spam filters (especially if an image is included). A follow up phone call can also develop the release into a full story.

Avoid sending out your news release when a major all-consuming world event is happening. It’s best to pick a slow news day if possible. When you send your release can also depend according to publication. Keep in mind the schedules of the differing publications. Bottom line in any marketing is to know your target market.


Legendary race horse carries hopes of rising artist

(Truro, Nova Scotia) – The career of Nova Scotia artist Robb Scott is now saddled on the back of legendary race horse Somebeachsomewhere and set to ride to new heights. The well-known Maritime artists drawing of the legendary maritime champion has grabbed the attention of the harness racing industry.

“I couldn’t be happier,” said Brent MacGrath, owner and trainer of Somebeachsomewhere who commissioned the drawing. “He captured ‘Beach’ as the individual he was, which was important to me. I think the customers will enjoy it, the staff will enjoy it, I know I certainly will enjoy it.” The original drawing can be viewed at 468 Prince Street at Pye Chevrolet in Truro. Only 100 Limited prints will be made available for sale and as donations to select charities.

Mr. Scott, known for his hyper-realistic drawings, is considered among Canada’s premier pencil artists. He perfectly captured the harness racing stallion as he flies toward victory in Lexington, Kentucky. The detailed drawing was done from a photograph taken by The Canadian Sportsman’s Dave Landry while the horse raced in Lexington, Ky. It shows driver Paul MacDonnell in the bike.

Somebeachsomewhere exploded onto the harness racing scene in the summer of 2007 and during the next 17 months went on to win 20 of his 21 lifetime races. He set 4 world records, garnered more than $3.3 million in purse earnings and several industry awards, including the U.S. horse of the year in 2008 and the Canadian horse of the year in both 2007 and 2008. He was inducted into the Canadian Horse Racing Hall of Fame this year and is now retired, providing stud services at Hanover Shoe Farm in Pennsylvania.

All are invited to view this beautiful 2 foot by 4 foot drawing at Pye Chevrolet. You can also visit Robb’s website to purchase your own limited edition print.

For more information about this story, or to schedule an interview:

Contact: Robb Scott
Tel: (902)-555-5555
Business Address: 113 That Street, Truro, Nova Scotia
Available: All day until 5:00pm on Mon., Wed., Fri., Sat. & Sunday.

# # #

Let me how your success goes. Be sure to drop me a comment with any questions or positive press release stories you have. Get more info you can try these out and

Published in:
 on June 7, 2010 at 5:25 pm Comments (1)
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I’ve created this blog to help artists gain the business expertise necessary to make a living from their passion. Follow the advice of those who have successfully gone before you and you’ll take years off your learning curve.

Topics covered include online and offline marketing tips, networking, web development, media exposure, email marketing, business planning, social media and much much more.

I want to ensure you have a well balanced plan of attack to make your dreams a reality. Together we can make the ‘starving artist’ a thing of the past.


Published in:  on June 3, 2010 at 8:23 pm Leave a Comment
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